Here it is, folks, the long overdue next installment in our marketing series. Today I want to explore the fun that is Amazon, specifically Author Central.
Have you ever noticed that sometimes when you click on a book, the author’s name shows up as a link and sometimes it doesn’t? The reason is really simple. Amazon offers a showcase for authors called Author Central (here’s a handy link: https://authorcentral.amazon.com/).
This forum allows authors to claim their books and link them together. This doesn’t just happen with luck and good intentions. As an author, you have to create your profile in Author Central, and then go out and grab all the books you’ve written. It’s easy to use, and the site walks you through it.
Some other cool things you can do with Author Central:
- Bio – Tell people who you are and what you are about!
- Photo – With Author Central, you can only feature one photo at a time, but one is enough, isn’t it?
- Blog – You can set up your blog(s) to feed to your Author Central profile. Why do this? When someone clicks on your name in Amazon, they’ll see not only your books, but also your blog feed. It’s an opportunity to draw readers to your personal website.
- Events – Do you have a virtual or live event upcoming? You can share this via Author Central. If you’re doing a promo event online that includes a giveaway (for instance, a guest blog at Women and Words), you can let additional readers know about the upcoming fun.
- Video – Remember that awesome video interview you did that one time? Or the book trailers that you love to create (or commission)? You can feature all of these on Author Central.
Things to consider:
- If you create a bio, don’t forget to update it once in a while.
- Use Author Central to entice readers to check out your website and your publisher.
- Do NOT use your website to drive traffic to Author Central. If a reader is on your personal website, don’t send her away.
- Be sure to grab your new releases when they come out.
- Update events as they happen. If the only thing you have listed under events is something that took place three years ago, readers will think you’ve dropped off the planet. That’s not good.
All righty, folks! That concludes the fifth installment of our marketing series. If you have any thoughts on how to improve your Author Central experience, pros and cons to using it, or a request on what topic we should venture into next, drop a comment in the space below.