Amazon Author Central – Marketing Series #5

Here it is, folks, the long overdue next installment in our marketing series. Today I want to explore the fun that is Amazon, specifically Author Centralamazon-author-central

Have you ever noticed that sometimes when you click on a book, the author’s name shows up as a link and sometimes it doesn’t? The reason is really simple. Amazon offers a showcase for authors called Author Central (here’s a handy link: https://authorcentral.amazon.com/).

This forum allows authors to claim their books and link them together. This doesn’t just happen with luck and good intentions. As an author, you have to create your profile in Author Central, and then go out and grab all the books you’ve written. It’s easy to use, and the site walks you through it.

Some other cool things you can do with Author Central:
  • Bio – Tell people who you are and what you are about!
  • Photo – With Author Central, you can only feature one photo at a time, but one is enough, isn’t it?
  • Blog – You can set up your blog(s) to feed to your Author Central profile. Why do this? When someone clicks on your name in Amazon, they’ll see not only your books, but also your blog feed. It’s an opportunity to draw readers to your personal website.+recommended_blog_0
  • Events – Do you have a virtual or live event upcoming? You can share this via Author Central. If you’re doing a promo event online that includes a giveaway (for instance, a guest blog at Women and Words), you can let additional readers know about the upcoming fun.2008_WNBA_Seattle_NRGM08
  • Video – Remember that awesome video interview you did that one time? Or the book trailers that you love to create (or commission)? You can feature all of these on Author Central.04-booktrailers-02
Things to consider:
  • If you create a bio, don’t forget to update it once in a while.
  • Use Author Central to entice readers to check out your website and your publisher.
  • Do NOT use your website to drive traffic to Author Central. If a reader is on your personal website, don’t send her away.
  • Be sure to grab your new releases when they come out.
  • Update events as they happen. If the only thing you have listed under events is something that took place three years ago, readers will think you’ve dropped off the planet. That’s not good.

All righty, folks! That concludes the fifth installment of our marketing series. If you have any thoughts on how to improve your Author Central experience, pros and cons to using it, or a request on what topic we should venture into next, drop a comment in the space below.

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11 thoughts on “Amazon Author Central – Marketing Series #5

  1. One thing to note is that (as of a few years ago, anyway) each Amazon site (U.S., UK, DE, etc.) has its own Author Central page. So authors need to do each country/region individually. Just doing the Amazon U.S. one does not cover Author Central in the UK, Australia, Germany, etc.

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    1. I just checked Amazon UK, and my author page shows up there, so maybe we don’t have to do each separately (would make sense, now, wouldn’t it?). But then again, reviews don’t cross-post.

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      1. That is interesting. I just checked my Amazon UK and my profile is definitely not there. Sometimes, I think Amazon just does whatever it wants at random, you know, just to keep us guessing.

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  2. Thanks, Jove!
    How very interesting – as a reader I (perhaps stupidly!) did not realize these were set up by the authors.
    (who does those for deceased authors? Copyright holder, perhaps?)
    Several times I have noticed that a title I am looking for by an author is not linked to that page and takes a bit of ‘doing’ to find … so I have wondered what the process was for creating these pages.

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  3. Basically Amazon says one must be the author of a book or a contributor to a book to create an author page and link said book(s) to that page … but in practice – as a few searches show in the results – this is not really how it works and/or it is not policed very well by Amazon.
    Actually, what does exist is probably more functional for the reader as more titles by and about a particular author are pulled together …

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    1. More correctly, that should read: “… but in practice – as a few searches OF DECEASED AUTHORS show in the results – ”
      Living authors – as Jove noted – are doing their own.

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