Hi everyone! I’m running a little late today because we’re deep in the middle of our ’round the US roadtrip. Specifically, we arrived in Florida a couple of hours ago. We are surrounded by alligators and humidity.
Continuing the marketing series, today I want to talk a little bit about the importance of reviews, specifically, reviews on Amazon. I’ll talk about other review sites later on.
Amazon bases their sales rankings on a complicated algorithm that takes several factors into account. Among those are reviews.
When thinking about reviews on Amazon, there are a few key factors to keep in mind.
- The rating of the first review is critical. Your goal is a 4 or 5 star review first thing. This will drive the sales rank higher.
- A 3 star or below as the first review will drive the sales rank lower.
- Fifty reviews is a magic point. After that, Amazon starts promoting your book for you. This means, they will feature your book in the Kindle ads.
Back in the day, with traditional publisher, the publisher would create and maintain a list of reviewers. The industry has changed so much in the past few years, and that’s just not enough anymore. So, how do you, as an author, encourage readers to leave reviews?
- Create a reviewer list and send out ARCs (check with your publisher first, so you’re not duplicating reviewers). Send out your ARCs (Advanced Review Copies) a few weeks prior to the book release.
- Consider putting your book on NetGalley.
In the future, I’ll go into the details of Net Galley and how to make it work for you.
Until then, happy writing!